The workflow
Drop in your photos.
Get a month of posts.
Four steps take you from raw media to posts publishing on their own — for one brand, or a whole roster of clients.
Get your content and facts into one place
Connect your accounts, pull in your media, and hand WillPost the context it needs to write like you mean it.
Connect your accounts securely
Facebook, Instagram, LinkedIn, X, and TikTok through each platform's official OAuth — we never see your password. Multiple accounts per platform, each toggled on or off.
Import photos and videos
Upload images and video, pull from a connected page, or reuse assets from other campaigns. Drop a whole folder and WillPost auto-categorizes by folder name.
Briefs the AI reads first
Upload brand guidelines, fact sheets, or offers. WillPost reads them and writes captions that stay accurate — never inventing facts you didn't give it.
Context notes per asset
Pin the facts a photo can't show — an address, a price, a name — to each image, and WillPost works them naturally into the caption.
Turn media into finished, on-brand posts
One click writes a whole batch — a separate, platform-tuned caption for every network, in your voice.
Your tone of voice, per platform
Lock in your voice once — a preset, examples, your real posts, or a document — and every caption sounds like you, tuned separately for each network.
Build your way
Pick the images, drop the ones you don't want, drag them into swipe order. Single images and videos become their own posts — discard and restore anytime.
AI caption generation in bulk
One click turns a whole batch of media into finished posts — captions written fresh for each platform, grounded in your facts and explained so you know exactly why.
AI first comment
Keep the caption clean — WillPost writes and posts the first comment for you, with hashtags, links, or whatever you want tucked just underneath.
Verify the job
Schedule the whole month in a click, then keep a human in control — you or whoever approves.
Auto-scheduling
One click schedules your whole batch at the best times to post — all within your rules.
Review & approval pipeline
Approve, reject, or send back for revision — edit any caption or regenerate just one platform's. Every post keeps a history. Nothing publishes until a human says so.
Easy approval links
Send one link to whoever signs off — a client, your boss, a teammate. They approve, reject, or comment right on their phone, no account or password to remember, and it flows straight back to you.
For one brand
Or more…
Flip on publishing and WillPost keeps posting every day. When you're ready to grow, the whole thing scales.
Automatic daily publishing
WillPost puts your content live at the perfect times, every day — while you sleep, travel, or work. Failed posts are flagged and retried in one click.
AI draft for comments
Every comment on your Instagram, Facebook, and LinkedIn posts lands in one inbox with an AI-written reply ready to go — approve it, edit it, or skip it. Set a reply style once, approve and let WillPost send them for you.
Multi-client workspaces
Run every client under one roof — each with its own campaigns, content, and connected accounts, fully separated.
Analytics
See what's working across every platform in one dashboard — top posts, audience, hashtags, best times — and turn it into your next batch.
Ad accounts & boosting
Turn any post into a Facebook & Instagram ad without touching Ads Manager — set a budget, duration, and goal, and WillPost handles the rest.
See it on your own content.
Try the real workflow free for 14 days — capped usage, no credit card.
Start my free trial