Everything you need, from import to engagement
The full create-and-publish workflow for one brand — and the tools to scale it across a whole agency.
The create-and-publish workflow
Connect your accounts, bring in your content, let the AI write and schedule your posts, review them, and publish — all the way through to the comments that come back.
Connect your accounts securely
Connect Facebook, Instagram, LinkedIn, X, and TikTok through each platform's official OAuth flow — we never see or store your password. Connect multiple accounts per platform, each toggled on or off.
Import content the smart way
Bring in all your pictures and videos in one place — upload files, pull from a connected Instagram or Facebook page, or reuse assets from other campaigns. Drop a whole folder and WillPost auto-categorizes by folder name and attaches your notes to the right asset.
Briefs the AI reads first
Upload your brand guidelines, fact sheets, or offers (PDF, Word, text and more). WillPost reads them and writes captions that stay accurate and on-message — never inventing facts you didn't give it.
Context notes per asset
Pin the facts a photo can't show — an address, a price, a name — to each image, and WillPost works them naturally into the caption.
Your tone of voice, per platform
Lock in your voice once — pick a preset, paste examples, point it at your real posts, or extract it from a document — and every caption sounds like you, tuned separately for each network.
Build carousels your way
Pick the images, drop the ones you don't want, and drag them into the exact order your audience will swipe through. Single images and videos become their own posts — discard and restore anytime, nothing gets lost.
AI caption generation in bulk
One click turns a whole batch of media into finished posts — captions written fresh for each platform, all created at once, grounded in your facts and explained so you know exactly why.
AI first comment
Keep your caption clean — WillPost automatically writes and posts the first comment for you, with hashtags, links, or whatever you want tucked just underneath.
AI auto-scheduling
One click schedules your whole batch at the best times to post — spaced and varied the way the algorithms reward, all within your rules for frequency, days, and spacing.
Review & approval pipeline
Approve, reject, or send back for revision — edit any caption by hand or regenerate just one platform's caption when that's all that needs fixing. Every post keeps a history. Nothing publishes until a human says so.
Client approval links
Send your client one link — they approve, reject, or comment on posts right in their browser, no login needed, and it all flows straight back to you. Revoke access anytime.
Set-and-forget publishing
Flip on automatic publishing and WillPost puts your content live at the perfect times — while you sleep, travel, or get on with your day. Or hit Publish Now whenever you want. Failed posts are flagged and retried in one click.
Comment management
Every comment on your Instagram, Facebook, and LinkedIn posts, in one inbox, with an AI-written reply ready to go — you just approve, edit, or skip.
Built for scale
Bring in a whole team, run many separate clients, measure performance, manage everything on a calendar, and put paid budget behind your best content.
Teams
Bring your whole team into one shared workspace — invite people by email and work on the same clients and campaigns together, no shared logins.
Multi-client workspaces
Run every client under one roof — each with its own campaigns, content, and connected social accounts, fully separated.
Analytics
See what's actually working across every platform in one dashboard — top posts, audience, hashtags, best times to post — and turn those insights into your next batch of content.
Calendar
See your whole month of content on one calendar — every campaign, color-coded, across platforms — and drag any post to a new day to reschedule in seconds.
Ad accounts & boosting
Connect your Facebook & Instagram ad accounts and turn any post into an ad without ever touching Ads Manager — set a budget, a duration, and a goal, and WillPost handles the advertising for you.
See it on your own content
Start your free trial today. No credit card required.
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